Sony 360 Reality Audio
Experience SONY'S 360 Immersive Reality Audio Technology. Step into the music.
Madcap is excited to be one of the first ever independent record labels to implement Sony's immersive audio technology into all its releases. 360 Reality Audio is a immersive listening experience through Sony's object-based 360 Spatial Sound technology. Unlike Dolby Atmos, which is designed for surround sound for film, Sony 360 is specifically tailored for records, allowing each individual element to be positioned within a 360-degree sound field, placing listeners directly inside the song. With Madcap's new Sony 360 initiative, we invite you to experience a glimpse of what the "future-of-sound " and recorded music is like, beyond the limitations of traditional stereo mixes.